Less But Better

Good design is innovative.
Good design makes a product useful.
Good design is aesthetic.
Good design makes a product understandable.
Good design is unobtrusive.
Good design is honest.
Good design is long-lasting.
Good design is thorough down to the last detail.
Good design is environmentally friendly.
Good design is as little design as possible.











"Question everything generally thought to be obvious"


Less Is More: The Design Ethos of Dieter Rams
Design Museum
18 November – 07 March 2010
London



Which reminds me..



Objectified.. great documentary on industrial design which actually features Dieter Rams.